War Paint tells the remarkable story of cosmetics titans Helena Rubinstein (Patti LuPone) and Elizabeth Arden (Christine Ebersole), who defined beauty standards for the first half of the 20th Century.
Brilliant innovators with humble roots, both women were masters of self-invention who sacrificed everything to become the country's first major female entrepreneurs. They were also fierce competitors, whose 50-year tug-of-war would give birth to an industry that would forever change the face of America. From Fifth Avenue society to the halls of Congress, their intense rivalry was ruthless, relentless and legendary- pushing both women to build international empires in a world dominated by men.
'War Paint' may not be one of the great musicals, but it is an enormously satisfying one. Yes, it is a showcase for established artists hungry for new material. But the show, sleekly and compassionately directed by Michael Greif and created by the team that made the haunting 'Grey Gardens,' looks at American women from 1934 to 1964 through a new lens - from the lives of two business titans who took lipstick from harlots to high society.
That 'War Paint' takes pains to reveal this parallel emptiness speaks to one of the musical's worthiest achievements: making room on a stage, to a degree virtually never seen, for star turns by two sublime female veterans of the musical theater. When Rubinstein and Arden were in their 60s, they were nowhere near ready to be ushered into the wings. And neither, thank goodness, are LuPone and Ebersole.
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