INDUSTRY: Social Insight Report - December 3rd - THE PROM and MOCKINGBIRD Top Growth!

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

The Prom celebrates its second week at the top of the social earnings charts while To Kill A Mockingbird made an impressive 12% in social growth and is on top for the first time. I would suspect that after its segment on 60 Minutes and the release of quite a videos (including actor interviews) it is beginning to create a nice buzz for itself on social media! The pre-sales are some of the highest seen for a play on Broadway and that's still two more weeks before Opening night and the reviews. We see if the show can continue its growing hype and interest on social media and land on top of the social growth analysis next week!

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were The Prom (+5.92%), The Cher Show (+5.81%), King Kong (+2.14%), Once On this Island (+2.05%) and My Fair Lady (+1.91%).

The top growing current Broadway plays were To Kill A Mockingbird (+12.74%), The New One (+9.73%), Network (+5.82%), Torch Song (+4.91%) and The Waverly Gallery (+3.49%).

The top growing upcoming Broadway productions were Be More Chill (+2.64%), BeetleJuice (+2.21%), Ain't Too Proud (+1.27%), Tootsie The Musical (+0.97%) and Moulin Rouge (+0.60%).

Likes

The top growing shows this week on Facebook were Anastasia (+1,586), Hamilton (+980), Once On this Island (+896), Dear Evan Hansen (+728) and Come From Away (+587).

The shows with the least growth were The Phantom of the Opera (-434), Cursed Child (-340), Aladdin (-269), Book of Mormon (-253) and The Lion King (-114).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Hamilton (+6,315), Once On this Island (+5,057), The Band's Visit (+3,275), Come From Away (+1,912) and To Kill A Mockingbird (+1,714).

The Broadway shows which are down most being talked about on Facebook were The Lion King (-32,260), The Cher Show (-8,555), Wicked (-6,261), Dear Evan Hansen (-4,103) and The Prom (-2,985).

Check Ins Growth

The Broadway shows up in check ins for last week were Frozen (+1,178), King Kong (+1,014), Mean Girls (+885), The Lion King (+861) and Cursed Child (+859).

The top growing shows this week on Twitter were Hamilton (+2,266), Mean Girls (+980), Dear Evan Hansen (+802), Anastasia (+639) and The Cher Show (+220).

The shows with the least growth were Book of Mormon (-66), The Waverly Gallery (-54), Kinky Boots (-25), School of Rock (-21) and Chicago (-4).

The top growing shows this week on Instagram were Hamilton (+5,122), Dear Evan Hansen (+3,070), Be More Chill (+2,858), Wicked (+2,735) and The Lion King (+2,279).

The shows with the least growth were Beautiful (-50), Tootsie The Musical (+11), Ain't Too Proud (+11) and The Ferryman (+31).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

The Prom

To Kill A Mockingbird