The Tony Awards Pop-Up Shop

[Pammylicious]

Posted: 4/24/14 at 3:32pm

Who's going to be there on the 25th?

Everything’s Popping Up Tonys
The Tony Awards Pop-Up ShopThe Tony Awards Pop-Up Shop
The American Theatre Wing’s Tony Awards® has unveiled the first ever Tony Awards Pop-Up Shop, located at the Paramount Hotel in the heart of Times Square beginning April 25. The shop features exclusive merchandise and experiences for Broadway fans from around the world.

The Tony Awards Pop-Up Shop is open to the public seven days a week from 11:00 a.m. until 8:00 p.m., from April 25 until the day of the CBS Tony Awards telecast on Sunday, June 8.

Stop by to pick up exclusive merchandise including t-shirts, pins, posters, mugs, sweatshirts, onesies, hats, binoculars, umbrellas and more. The Pop-Up will also have merchandise available from Tony-eligible shows of the 2013-2014 Broadway season. Tony Awards memorabilia celebrating the last 68 years of the Awards will also be on display.

Stay tuned for info on Tony Awards fan experiences and opportunities available at the Tony Awards Pop-Up Shop.

“We are excited to launch the first ever Tony Awards Pop-Up Shop experience with our partners at the Paramount Hotel,” say Heather Hitchens, executive director of the American Theatre Wing and Charlotte St. Martin, executive director of The Broadway League. “The Tony Awards Pop-Up Shop will immerse theatre fans of all ages into the Broadway experience in an entirely new way. We hope fans from around the globe will visit and join us in celebrating the Tony Awards.”

[Mr Roxy]

Posted: 4/24/14 at 3:41pm

Seeing Mothers and Sons in the afternoon & Beautiful @ night (actors fund). This sounds like a great way to use our time time after we grab something to eat.

Thanks for the heads up

Updated On: 4/24/14 at 03:41 PM

[Pammylicious]

Posted: 4/24/14 at 3:47pm

My pleasure. Finally going to see Beautiful on Sunday evening and I thought I would go to midtown a little early and check it out also.

Updated On: 4/24/14 at 03:47 PM

[dramamama611]

Posted: 4/24/14 at 4:25pm

Thanks for posting, Pammy! Could be fun!

[Pammylicious]

Posted: 4/24/14 at 5:13pm

Updated On: 4/24/14 at 05:13 PM

[Rainbowhigh23]

Posted: 4/24/14 at 5:24pm

Photo op with a Tony award?

[Mr Roxy]

Posted: 4/24/14 at 5:28pm

That would be great

[LesWickedly]

Posted: 5/27/15 at 6:08pm

Has anyone been to it this year? Is it anything special or is it just a bunch of over priced merch? It has extended till June 9th so I'll barely make it. Thanks!

[Mr Roxy]

Posted: 5/27/15 at 6:15pm

My guess would be the latter.

[brdway411]

Posted: 5/27/15 at 6:34pm

It was Crap last year

[Mr Roxy]

Posted: 5/27/15 at 6:37pm

More expensive crap this year.

[Marianne2]

Posted: 5/27/15 at 6:42pm

Honestly, it wasn't that interesting. Just a bunch of stuff with Tony logos on them. I think they had On the Town and another cast recording and an overpriced DVD. 

And I can't lie, it was a little creepy being in there with the 2 employees because there was nobody else in there and it is a small space. Then again, I get very self conscious if I know I am just browsing and not going to buy. Like I feel guilty for walking in and being the only customer and walking out. That's probably just a me thing though. 

[dramamama611]

Posted: 5/27/15 at 6:50pm

I went the first year and I have to agree: it's not that big of a deal.  If you happen across it with 15minutes on your hand, it had a couple of things that made me smile -- but nothing I'd actually purchase.

[jacobsnchz14]

Posted: 5/27/15 at 6:54pm

Last year I bought the Best Actor in a Musical shirt which was just as much as a show shirt anywhere else. But I wish it had a list of the recipients on the back of the shirt.

[LightsOut90]

Posted: 5/27/15 at 9:21pm

they have a bunch of stuff from shows that weren't even nominated this year....

[FindingNamo]

Posted: 5/27/15 at 9:29pm

Is Beautiful still running?  Reading through this thread I realized I haven't seen a mention of it in months and months.